Black Friday shatters online spending records, reaching $11.8 billion, as reported by Adobe

Black Friday Sets Online Spending Record of $11.8 Billion, Adobe Reports

Black Friday has always been a critical event for both retailers and consumers, setting the tone for the holiday shopping season. In 2025, it marked a significant milestone as it saw a record-breaking online spending of $11.8 billion, according to data from Adobe Analytics. This surge in online shopping highlights the growing trend of consumers preferring the convenience and ease of digital retail experiences. With the increasing prevalence of online shopping, businesses need to adapt and optimize their digital strategies to meet consumer demands.

Key Takeaways from the Record-Breaking Black Friday:

• Online spending hit an all-time high of $11.8 billion, showcasing the shift towards digital shopping.
• Mobile devices played a crucial role in driving online sales, indicating the importance of mobile optimization for retailers.
• Retailers need to prioritize their online presence and user experience to capitalize on the growing trend of digital shopping.

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